Jessica Madden

Business owner, meet COPYWRITER.

If you want to make money, what you write about your business matters.

All it takes is a poorly worded website or ambiguous email to lose the attention of your leads.

Within the first few encounters, you need to establish three things:

• Who you are.
• What you do.

and most importantly…

• The problem you solve for your audience.

Fail to provide these answers for your leads and you’ll lose them to confusion, decision-fatigue, and competitors with easier paths to what they want.

Remember this: Confused minds don’t buy.

If you’ve done all of the above and still experience a sluggish, underwhelming response to your marketing strategy, I’ve got news for you—

It’s time to revisit your messaging.

Copywriting communicates with relevance, specificity, and clarity what your business offers, why your product/service should be acquired, and how to do it now.

So, here’s what I’ll do for you:

• Help you clearly articulate what your business does.
• Identify revenue opportunities with words.
• Implement proven marketing strategies to make your audience act.

From website content to email campaigns and Google ads, there’s no shortage of angles to examine where your lead pool is hemorrhaging and why they’re failing to become paying customers.

After years working in direct response copywriting, I’ve learned that it all comes down to motivation. Your business isn’t broken—you just haven’t nailed your leads’ motivations, yet.

If you’re tired, uncertain, and need a second pair of eyes that wants to see your business win, let’s get to work.

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